Cigarette companies Philip Morris and British American Tobacco have lost their case at the ECJ to oppose laws on plain cigarette packaging: http://www.dw.com/en/european-court-of-justice-rules-against-big-tobacco/a-19233468
The ECJ upheld EU rules that will require health warnings to cover 65 percent of a cigarette pack (it is currently around 30%). The rules approved by the EU Parliament in 2014, also ban the advertising of e-cigarettes. Philip Morris International and British American Tobacco had challenged the rules, arguing that the EU was overstepping its authority. The court’s ruling is final and cannot be appealed. The new rules are set to take effect later this month.
This works well as an example of different access points for pressure groups (Unit 1) – having failed to persuade the government, the tobacco lobby lodged a case at European level. It is also an example of using the courts to try to influence policy. This is also relevant for Unit 4 – EU and the role of UK pressure groups.